The new Meta ad feature, "Tailor variations to personas," is part of the "Advantage+ creative text generation" option and uses AI to create ad copy tailored to different personas. Meta identifies these personas based on your account and ad data. When enabled, you can generate variations of primary text and headlines for each persona, with the option to replace AI-generated text with your own. Importantly, these personas are not used for targeting but for customizing copy. This feature is available when the primary text is in English, Portuguese, or Spanish and can be useful for testing tailored messaging when personas align with your ad strategy.
