Meta Ads has introduced a phone verification requirement for new advertisers and newly created ad accounts. Advertisers must verify their phone numbers before running ads or boosting posts. This can be done on the account overview page or when attempting to publish an ad. Verification involves receiving a confirmation code via phone call or text message.
Verification Requirements for Advertisers
To comply with advertising standards and local regulations, Meta may request additional information to verify businesses. This includes:
- Ad Category or Targeting Parameters: Certain ad content may require licenses from regulatory authorities, and Meta will verify authorization before ads can run.
- Social Issues, Electoral, or Political Advertising: Requires an authorization process, including identity verification.
- Select Markets: May require identity confirmation before publishing ads.
- Two-Factor Authentication: Recommended for all accounts to protect against unauthorized access.
- Advertising Features: Some business tools and products require business verification.
Additional Verification Steps
Advertisers may need to complete further verification beyond phone verification, which could include:
- Business Details: Location, phone number, email, tax ID.
- Regulatory Authorization: License numbers.
- Individual Identity: Verification of the advertiser.
- Connection to Business: Verification of the advertiser's connection to the business or its assets.
Meta may prompt verification if there is suspected harm from an ad account or a violation of advertising standards.
