Meta has introduced a new feature called Quick Views in its Ads Manager, designed to streamline the ad management process for users.
What Are Quick Views?
Quick Views allow users to create and quickly access their most frequently used filters in Ads Manager. This customizable feature aims to save time and improve efficiency in managing ad campaigns.
Key Features
- Customization: Users can configure their own Quick Views based on preferred filters.
- Emoji Support: View names can include emojis for personalization.
- Easy Access: Saved views appear at the top of Ads Manager for quick retrieval.
- Versatility: Quick Views can be created for various purposes, including campaign objectives, performance metrics, and audience segments.
How to Use Quick Views
- Navigate to the top of the Meta Ads reporting table.
- Create a filter view with desired parameters.
- Click the 'Save' button on the right.
- Name your Quick View (emojis optional).
Use Cases
Advertisers can create Quick Views for:
- Specific campaign objectives
- Performance, engagement, and conversion metrics
- Campaign names
- Placements
- Audience filters
Here's an example from Bram, who set up Quick Views for specific campaign objectives:
