Google has announced a new Sexual Health and Wellness advertising policy, set to launch on November 11, 2024. The policy creates new opportunities for advertisers in the personal wellness sector, while maintaining strict guidelines for content and targeting.
Key Policy Changes
Newly Permitted Products
- Personal lubricants
- Prescription drugs for erectile dysfunction
- Prescription drugs for hypoactive sexual desire disorder
Geographic Availability
Personal Lubricants Markets:
- Australia
- Brazil
- Canada
- Germany
- Portugal
- New Zealand
- Spain
- United Kingdom
- United States
Prescription Drug Markets:
- Canada
- New Zealand
- United States
Advertising Requirements
Core Guidelines
- No focus on sexual pleasure or enhancement
- No sexually suggestive elements or themes
- Must target users 18 years or older
- Must comply with local laws
- Must adhere to Healthcare and medicines policy
Implementation Timeline
- Policy launch: November 11, 2024
- Full enforcement: Gradual rollout over 10 weeks
Certification Requirements
- Healthcare products certification required for prescription drug advertising
- Applicable only to pharmaceutical manufacturers and certified prescription drug service advertisers
Future Developments
Google has indicated potential future expansion of both permitted products and eligible countries within the policy framework, as part of their commitment to safe and inclusive advertising.
