Google Updates Sexual Health Policy to Allow Ads for Lubricants and ED Drugs

October 29, 2024 at 5:48:56 AM

TL;DR On 11 November 2024, Google will introduce a new 'Sexual health and wellness' policy allowing the promotion of personal lubricants and prescription drugs for erectile dysfunction and hypoactive sexual desire disorder on Google Display Network and YouTube. Ads must not focus on sexual pleasure, target users 18+, comply with local laws, and adhere to Google's Healthcare and medicines policy. Promotion is limited to select countries.

Google Updates Sexual Health Policy to Allow Ads for Lubricants and ED Drugs

Google has announced a new Sexual Health and Wellness advertising policy, set to launch on November 11, 2024. The policy creates new opportunities for advertisers in the personal wellness sector, while maintaining strict guidelines for content and targeting.

Key Policy Changes

Newly Permitted Products

  • Personal lubricants
  • Prescription drugs for erectile dysfunction
  • Prescription drugs for hypoactive sexual desire disorder

Geographic Availability

Personal Lubricants Markets:

  • Australia
  • Brazil
  • Canada
  • Germany
  • Portugal
  • New Zealand
  • Spain
  • United Kingdom
  • United States

Prescription Drug Markets:

  • Canada
  • New Zealand
  • United States

Advertising Requirements

Core Guidelines

  • No focus on sexual pleasure or enhancement
  • No sexually suggestive elements or themes
  • Must target users 18 years or older
  • Must comply with local laws
  • Must adhere to Healthcare and medicines policy

Implementation Timeline

  • Policy launch: November 11, 2024
  • Full enforcement: Gradual rollout over 10 weeks

Certification Requirements

  • Healthcare products certification required for prescription drug advertising
  • Applicable only to pharmaceutical manufacturers and certified prescription drug service advertisers

Future Developments

Google has indicated potential future expansion of both permitted products and eligible countries within the policy framework, as part of their commitment to safe and inclusive advertising.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

 Google Ads Enhances Budget Recommendations with Visual Data Insights

Google Ads Enhances Budget Recommendations with Visual Data Insights

Hana Kobzová
Hana Kobzová

Top Creator

Top Paid Search Creator

Hana Kobzová is a Top Paid Search Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Search Creator
Google Ads Introduces AI Voice-Over for Video Campaigns

Google Ads Introduces AI Voice-Over for Video Campaigns

Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Automate Your GA4 Audit - Say Goodbye to Manual Checks!

Sponsored
GA4 Auditor
GA4 Auditor

Verified Sponsor

Verified Sponsor

GA4 Auditor is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Google to Phase Out Call-Only Ads, Pushing Migration to Responsive Search Ads

Google to Phase Out Call-Only Ads, Pushing Migration to Responsive Search Ads

Google Unveils Major Performance Max Updates: Asset Testing & Video Enhancements Trending ️‍🔥

Google Unveils Major Performance Max Updates: Asset Testing & Video Enhancements

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads API v18 Introduces Budget Prefills for Campaigns

Google Ads API v18 Introduces Budget Prefills for Campaigns

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Tests Video Integration in Shopping Listing Carousel

Google Tests Video Integration in Shopping Listing Carousel

Google Ads Enhances Travel Search with Expanded Travel Feeds

Google Ads Enhances Travel Search with Expanded Travel Feeds

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

GA4 Auditor logo

GA4 Auditor

Verified Tool

Verified Tool

GA4 Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated GA4 audits with actionable insights

Get Featured Here

Showcase your tool in this list.

Contact Us
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Otis AI logo

Otis AI

AI-driven marketing for growing businesses

Ad Management
Whatagraph logo

Whatagraph

Effortlessly consolidate and report marketing data

Reporting
TrueClicks logo

TrueClicks

Automated PPC audits, monitoring, optimization

Ad Management

Get Featured Here

Showcase your tool in this list.

Contact Us