Google is updating Search to improve navigation and ad controls, focusing on clearer ad labeling and user experience. Text ads on search results will now be grouped under a single, persistent “Sponsored results” label that remains visible as users scroll, ensuring clarity about which results are ads. A new “Hide sponsored results” control allows users to collapse text ads with one click to focus solely on organic results. The number of text ads shown remains capped at four per grouping, and the ad size is unchanged.
This “Sponsored” label also applies to other ad formats, such as Shopping ads, where it appears as “Sponsored products.” These updates are rolling out globally on both desktop and mobile platforms. The “Sponsored results” header appears above or below AI Overviews and at the bottom of the page, always accompanied by the option to hide sponsored results.
Overall, these changes aim to make it easier for users to distinguish ads from organic content and to navigate search results more efficiently while maintaining Google's standards for ad prominence.
