Google to Launch Direct Google Sheets Connection for Ads Audiences in Q2

The new feature for maintaining Google Ads audiences is a direct connection to Google Sheets. This feature will allow users to manage their audiences based on User ID's more efficiently by linking Google Ads to Google Sheets, which can then be automated.

To automate User ID data transfer to Google Ads audiences, after the direct connection to Google Sheets is live, you can use an automation tool like #zapier to send user ID data from your CRM to Google Sheets. Once the data is in Google Sheets, it will sync with Google Ads audiences.

The direct connection to Google Sheets for maintaining Google Ads audiences is expected to be available in Q2 of the year. This timeline is according to the support information provided.