The v20 release of the Google Ads API has been announced, requiring users to upgrade their client libraries and client code to access new features, with updates expected next week. Key highlights include:
- Campaign level negative keywords can now be added to Performance Max campaigns.
- Report segmentation for Demand Gen campaigns is now more detailed, categorizing data by YOUTUBE, MAPS, DISCOVER, and GMAIL instead of under the GOOGLE_OWNED_NETWORKS segment.
- Demand Gen campaigns now support platform comparable conversions measurement in the API.
- Enhanced insights into YouTube Select Lineups are available through a new dimension in the AudienceInsightsService, accessible only to allowlisted accounts.
- Improved reach forecasts can be planned using first-party user lists, also limited to allowlisted accounts.
- New device segmentation, additional video metrics, and refined searches by sub-country locations enhance audience data analysis, with details available in the release notes for allowlisted accounts.
Resources for further information include Release Notes, Upgrade guides, and a Diff between v19 and v20. For questions or assistance, users can contact support via the forum.
