Google Ads has introduced a new feature in the Keywords tab called URL Inclusions and Exclusions. This allows advertisers to manually control which URLs their Search ads can appear on or be restricted from, offering a new level of targeting and filtering not previously available in standard search campaigns.
Potential Benefits
This feature could significantly enhance advertiser control by:
- Improving the quality of Search traffic.
- Preventing ads from showing on irrelevant or competitor URLs in dynamic ad-serving environments.
- Guiding ad delivery based on the context of site content.
Current Status
The feature is still in early stages and has not yet been tested for performance impact. If it becomes widely available, it could provide advertisers with a new layer of precision in managing their Search campaigns.
