Natasha Kaurra | Swipe Insight

Google Ads Enhances Performance Max with Search Theme Insights

3 months ago

Google Ads has launched search theme insights for Performance Max, enhancing campaign understanding for advertisers. This feature improves transparency by showing how Google AI expands reach beyond existing URLs and assets, providing clearer performance insights. Advertisers can view top-performing search themes, enabling refined targeting and optimization. This update significantly aids in optimizing Performance Max campaigns.

Google Adds Source Column to Performance Max Search Terms Insights

4 months ago

Google Ads

Google has added a source column to the search terms insights report for Performance Max campaigns in Google Ads. This feature enhances visibility into what triggers ads for specific search categories, revealing factors like search themes, URLs, and creative assets. Advertisers can access this column by navigating to their accounts under campaigns and insights. The source column provides clarity on the reasons ads are displayed in certain search categories.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.