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6 months ago
Google Ads now offers URL Inclusions and Exclusions in the Keywords tab, allowing advertisers to control which URLs their Search ads can show for. This new feature provides more precise targeting, helping avoid irrelevant or competitor URLs and guiding ad delivery based on site content. It's a new tool for improving Search traffic quality, though its performance impact is still untested.
10 months ago
Google Ads has launched search theme insights for Performance Max, enhancing campaign understanding for advertisers. This feature improves transparency by showing how Google AI expands reach beyond existing URLs and assets, providing clearer performance insights. Advertisers can view top-performing search themes, enabling refined targeting and optimization. This update significantly aids in optimizing Performance Max campaigns.
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11 months ago
Google has added a source column to the search terms insights report for Performance Max campaigns in Google Ads. This feature enhances visibility into what triggers ads for specific search categories, revealing factors like search themes, URLs, and creative assets. Advertisers can access this column by navigating to their accounts under campaigns and insights. The source column provides clarity on the reasons ads are displayed in certain search categories.
