Natasha Kaurra

Browse by source sorted by latest

Google Adds Source Column to Performance Max Search Terms Insights

5 hours ago

Google has added a source column to the search terms insights report for Performance Max campaigns in Google Ads. This feature enhances visibility into what triggers ads for specific search categories, revealing factors like search themes, URLs, and creative assets. Advertisers can access this column by navigating to their accounts under campaigns and insights. The source column provides clarity on the reasons ads are displayed in certain search categories.

Tired of spending too much time creating audits for your clients?

Featured

Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.