Google has expanded its Google Ads search terms insights report for Performance Max campaigns with the addition of a new source column. This enhancement provides advertisers with deeper visibility into what triggers their ads for specific search categories.
New Source Column Details
The newly introduced source column reveals multiple triggering factors including:
- Search themes
- URLs
- Creative assets
- Additional relevant elements
How to Access the Source Column
Advertisers can verify the availability of this new column in their accounts by navigating through:
- Campaigns
- Insights and reports
- Insights
- Search terms insights section
- Search category
The source column specifically indicates Google's rationale for displaying ads within particular search categories, offering advertisers enhanced transparency into their Performance Max campaign triggers.
