Google is testing a new "Latest Deals" section in its search results, showcasing deals added within the past 24 hours. This feature aims to present fresh discounts, helping users find current promotions quickly.

For shoppers, this means easier access to time-sensitive deals, particularly useful for flash sales and limited-time offers. For advertisers, the new section boosts visibility and creates a sense of urgency, potentially increasing conversion rates.

This practical addition could streamline the shopping experience, benefiting both consumers and businesses by highlighting the most recent and relevant deals.