April 12, 2024 at 6:47:29 PM
Google's decision to have ad customizers halt the serving of expanded text ads (ETAs) and dynamic search ads (DSAs) is significant. Previously, standard ads could continue as long as they weren't edited or paused. Advertisers currently using customizers on their DSAs or ETAs should now transition to responsive search ads (RSAs). Those who didn't use them can continue with their current creative segmentation.
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