Google has introduced a new Chrome plug-in called EC Assist to help users troubleshoot and validate their Enhanced Conversions setup in Google Ads. Enhanced Conversions send hashed first-party conversion data to Google, improving tools like Smart Bidding. Setting it up correctly can be challenging, but EC Assist simplifies the process.
Key Features of EC Assist
- Validation and Troubleshooting: EC Assist provides in-depth validation and troubleshooting for Enhanced Conversions.
- Easy to Use: Install the Chrome plug-in, run a test conversion, and receive a full diagnosis along with suggested next steps.
- Privacy-Safe: Enhanced Conversions send hashed data in a privacy-safe manner, improving conversion measurement accuracy and bidding power.
How to Use EC Assist
- Install the Plug-in: Available on the Chrome Web Store.
- Run a Test Conversion: Navigate to your website and complete a test conversion.
- Diagnosis and Suggestions: EC Assist will diagnose your setup, detect issues, and provide relevant troubleshooting steps.
EC Assist is designed for advertisers who have already implemented Enhanced Conversions and need to validate or troubleshoot their setup.
