Scott is a seasoned PPC specialist with over 11 years of experience crafting award-winning search marketing campaigns for global brands. His passion for paid search drives him to uncover valuable insights and strategies that maximize campaign impact. Scott leverages business intelligence, data analysis, and cutting-edge tools to optimize account performance. His client-focused approach aims to deliver exceptional value through innovative PPC solutions, consistently pushing the boundaries of paid search effectiveness.
Google's EC Assist is a new Chrome plug-in that helps advertisers troubleshoot and validate their Enhanced Conversions setup for Google Ads. Enhanced Conversions improve measurement accuracy by sending hashed first-party data to Google. EC Assist diagnoses setup issues and provides troubleshooting steps after a test conversion. This tool is ideal for advertisers needing to ensure their Enhanced Conversions setup is correct.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
Microsoft is soon rolling out the ability to import Conversion Actions from Google Ads to better align the two platforms. This update aims to mirror Google Ads setup in Microsoft Ads. However, imported conversion goals may impact bid strategies immediately. Microsoft advises pausing Google Ads imports for a few weeks to avoid performance issues during the rollout.
Google Ads will end campaign experiments without an end date in August to help users tidy up their accounts. This change addresses forgotten experiments running indefinitely. While some users may be frustrated by the 84-day test limit, the consensus is that this will lead to more efficient account management. Regular experiment monitors won't be affected, while others will benefit from tighter control and better AI management.
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