Google is feeling pretty pumped about a new way of showing you ads on YouTube

April 30, 2024 at 7:29:11 AM

Google is feeling pretty pumped about a new way of showing you ads on YouTube

Summary

Google has been experimenting with "pause ads" on YouTube that display when users pause their content. Despite users' dissatisfaction with ads on the platform, the experiment has yielded positive results. Currently being tested on smart TVs, this ad format is generating strong brand lift results and commanding premium pricing from advertisers. As a result, Google plans to expand this ad format to reach a wider audience.

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