Google Analytics 4 Unveils 'Conversion Performance'

May 09, 2024 at 12:11:24 PM

Google Analytics 4 Unveils 'Conversion Performance'

Google Analytics 4 has introduced a beta version of a new feature called "Conversion Performance". Users need to link their Google Ads Account and select the conversion goal(s) they wish to display. The feature allows users to view conversion performance over time, analyze conversions, and segment by channel groups. This beta feature is potentially an early experiment to gauge its user-friendliness and usability. It can be found under Advertising -> Conversion Performance.

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