The new beta Google Ads report in Google Analytics is named conversion performance. It allows users to see the conversion performance over time, analyze conversions, and segment by channel groups once they have linked their Google Ads account to their GA4 account.

To access the Google Analytics 4 Conversion Performance Beta, you must first link your Google Ads account to your GA4 account. After linking, you can select your linked Google Ads Account and choose the conversion goal(s) you wish to display in the report.

With the Conversion Performance report in GA4, you can:

• View the conversion performance over time through a graph.
• Analyze conversions to gain insights into how users are completing goals on your site.
• Segment by channel groups to understand which channels are driving conversions.