Google has announced an important update to its Circumventing Systems policy, specifically targeting advertisers with Gambling and games certification. The changes will take effect in November 2024.
Key Points of the Update
Recertification Requirement:
- Advertisers must recertify if material changes occur after initial certification.
- Failure to recertify will be considered a violation of the Circumventing Systems policy.
Material Changes Defined:
- Changes to product offerings inconsistent with provided licenses or approvals.
- Changes in compliance with applicable regulations.
- Changes affecting licensure or compliance with Google's certification requirements.
- Note: Changes to address or payment methods are not considered material.
Policy Enforcement:
- Google considers violations of this policy as egregious.
- Accounts found in violation will be suspended immediately without prior warning.
- Violators will be prohibited from future advertising on Google's platform.
Scope:
- This update applies specifically to advertisers with Gambling and games certification.
This policy update reflects Google's ongoing efforts to maintain strict standards in sensitive advertising categories. Gambling and games advertisers should review their certifications and ensure compliance to avoid account suspensions.
