Google has announced a change to its Looker Studio reporting capabilities for Google Ads users. Starting August 24, 2024, Auction Insights fields will no longer be available for new data sources in Looker Studio. Furthermore, existing data sources will lose access to these fields on September 23, 2024.
Key Points:
Timeline:
- August 24, 2024: New data sources cannot access Auction Insights fields
- September 23, 2024: Existing data sources lose access to Auction Insights fields
Affected Fields: The update impacts several fields, including:
- Auction Insight - Domain
- Auction Insight - avg. position
- Abs. top of page rate
- Position above rate
- Impr. share
- Outranking Share
- Overlap Rate
- Top of page rate
- Auction Insight - Store display name
- Shopping-specific metrics (impression share, outranking share, overlap rate)
Recommended Action: To prevent reports from breaking, Google advises users to remove these fields from their reports and charts before the cutoff dates.
Availability in Google Ads: It's important to note that Auction Insights will continue to be available directly in the Google Ads platform.
This change signifies a shift in how advertisers will access and analyze competitive data through Google's reporting tools. While the removal of these fields from Looker Studio may impact some existing workflows, advertisers can still access this valuable information through the main Google Ads interface.
Advertisers and agencies using Looker Studio for Google Ads reporting should review their current reports and make necessary adjustments to ensure continuity in their data analysis and reporting processes.
