Google Ads Removes SPN Opt-Out at Account Level, Introduces New Safety Mechanisms

On the 11th of April 2024, the Search Partner Network (SPN) opt-out option will be removed at the account level. However, search and shopping campaigns will still be able to opt-out by changing the settings at the campaign level.

After the change, it won't be possible to opt out of the Search Partner Network for Performance Max, UAC (Universal App Campaigns), Smart Shopping, and Smart Campaigns.

Google Ads has introduced several safety mechanisms including:

• Placement Transparency Report for Performance Max campaigns.
• Placement Control which allows users to exclude placements at the account level.
• Brand Safety measures to exclude sites with content that advertisers do not want their ads to appear on.