Google Ads Removes SPN Opt-Out at Account Level, Introduces New Safety Mechanisms
1 years ago
The Search Partner Network (SPN) opt-out option will be removed at the account level on April 11, 2024. Search and shopping campaigns can still opt-out at the campaign level, but not for Performance Max, UAC, Smart Shopping, and Smart Campaigns. Google Ads has introduced safety mechanisms like a Placement Transparency Report for Performance Max, Placement Control, and Brand Safety.
