Google Ads has launched a new feature called the Investment Strategy tab within Recommendations, aimed at campaigns limited by budget. This tool helps advertisers decide how to allocate additional budget across campaigns to maximize performance.
How It Works
- Advertisers select a primary campaign metric.
- They specify the amount of additional weekly budget they can invest.
- Google then displays the expected additional weekly conversions, including value and clicks.
- A breakdown shows how each campaign's cost, ROAS, and conversion value would change.
- Users can select or deselect campaigns, and the tool recalculates the budget allocation accordingly.
Overall, the feature functions like a more sophisticated version of the "Fix limited by budget" recommendation, packaged in a new, user-friendly interface.
