Google Ads Introduces AI-Powered Brand Recommendations

June 07, 2024 at 4:49:41 AM - Trending 🔥

TL;DR New AI-Powered Brand Recommendations are now live in Google Ads. These recommendations help optimize awareness and consideration campaigns (CPM and CPV) alongside performance-related suggestions. They analyze account history, settings, and trends to improve campaign effectiveness. Categories include Ads and Assets, Bidding and Budgets, Keywords and Targeting, and Measurement. Advertisers should check the Recommendations page frequently for updates.

Google Ads Introduces AI-Powered Brand Recommendations

Google has introduced AI-powered "Brand Recommendations" within the Recommendations page of Google Ads. These recommendations are designed to enhance awareness and consideration campaigns using CPM and CPV bidding, complementing existing performance recommendations for cost-per-action campaigns.

Key Features

  • Tailored Recommendations: These recommendations analyze an advertiser’s Google Ads history, campaign settings, and industry trends to suggest improvements.
  • Five Main Categories:
    • Ads and Assets: Suggestions like adding bumper ads and using ideal video aspect ratios.
    • Bidding and Budgets: Adjustments to CPM/CPV bids and budgets for flighted campaigns.
    • Keywords and Targeting: Options to opt into audience expansion and remove contextual targeting.
    • Measurement: Linking YouTube accounts for enhanced reporting.
    • Full-Funnel Opportunities: Recommendations to "funnel up" to a brand campaign.

Benefits

  • Automated Insights: Provides easy access to Google's latest best practices for brand marketers.
  • Regular Updates: Recommendations are customized and updated regularly as new optimization opportunities are discovered.

MaOY1Zg8r2zCcWaJKpYYrfZx5Cm0wpI5Nn7S.jpeg

Google's new Brand Recommendations leverage AI to analyze specific advertiser situations and suggest relevant improvements, aiming to maximize brand campaign success on Google's platforms.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured
Microsoft Clarity Launches Full Integration with Google Ads Trending ️‍🔥

Microsoft Clarity Launches Full Integration with Google Ads

Microsoft Clarity
Microsoft Clarity

Official Source

Official Source

Microsoft Clarity is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads Expands Promotion Assets with New Promo Code Features

Google Ads Expands Promotion Assets with New Promo Code Features

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
Google Ads Introduces Learning Phase Estimates Beta for Demand Gen Campaigns

Google Ads Introduces Learning Phase Estimates Beta for Demand Gen Campaigns

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
Google Ads API v16 to Sunset on February 5 2025 Users Must Migrate to Newer Version

Google Ads API v16 to Sunset on February 5 2025 Users Must Migrate to Newer Version

Google for Developers
Google for Developers

Official Source

Official Source

Google for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Removes Lead Generation and Recording Features from Tax Specialist Local Service Ads Platform

Google Removes Lead Generation and Recording Features from Tax Specialist Local Service Ads Platform

Google updates advertising policies for political content and gambling

Google updates advertising policies for political content and gambling

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads unveils new budget evaluation method for Performance Max campaigns

Google Ads unveils new budget evaluation method for Performance Max campaigns

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management
Otis AI logo

Otis AI

AI-driven marketing for growing businesses

Ad Management
Whatagraph logo

Whatagraph

Effortlessly consolidate and report marketing data

Reporting

Get Featured Here

Showcase your tool in this list.

Contact Us