Google has introduced AI-powered "Brand Recommendations" within the Recommendations page of Google Ads. These recommendations are designed to enhance awareness and consideration campaigns using CPM and CPV bidding, complementing existing performance recommendations for cost-per-action campaigns.
Key Features
- Tailored Recommendations: These recommendations analyze an advertiser’s Google Ads history, campaign settings, and industry trends to suggest improvements.
- Five Main Categories:
- Ads and Assets: Suggestions like adding bumper ads and using ideal video aspect ratios.
- Bidding and Budgets: Adjustments to CPM/CPV bids and budgets for flighted campaigns.
- Keywords and Targeting: Options to opt into audience expansion and remove contextual targeting.
- Measurement: Linking YouTube accounts for enhanced reporting.
- Full-Funnel Opportunities: Recommendations to "funnel up" to a brand campaign.
Benefits
- Automated Insights: Provides easy access to Google's latest best practices for brand marketers.
- Regular Updates: Recommendations are customized and updated regularly as new optimization opportunities are discovered.
Google's new Brand Recommendations leverage AI to analyze specific advertiser situations and suggest relevant improvements, aiming to maximize brand campaign success on Google's platforms.
