Google has started rolling out the audio "talk and listen" version of Search Live in the Google app for users who opt into the AI Mode experiment. This feature is distinct from video or visual search capabilities.
In Google Ads, a recent update to Performance Max (PMAX) campaigns introduced a new 'Images' section within campaign settings. Google is automatically opting advertisers into this feature, which allows Google to pull any images directly from advertisers' landing pages for use in ads, sometimes bypassing manually added PMAX image assets.
Risks of Automatic Image Pulling in PMAX Campaigns
- Image Quality and Format Issues: Images from landing pages may not have the correct size or aspect ratio for PMAX ads, potentially causing distortion or low quality.
- Inappropriate Image Content: Not all images on landing pages effectively showcase the product or service or are suitable for display ads.
- Legal and Copyright Concerns: Advertisers may not have legal rights to all images or logos on their landing pages, risking copyright breaches if those images are used automatically in ads.
