Google Ads Adds Automatically Created Assets to Ad Level

June 24, 2024 at 1:28:09 PM

TL;DR Google Ads is changing Automatically Created Assets (ACA) to the ad level, using generative AI to fill gaps in Responsive Search Ads (RSA). Anthony Higman warns advertisers to disable this feature to avoid issues, noting incomplete help documentation and unclear rollout details. These new assets alter headlines and descriptions based on keywords, landing pages, and ads using AI.

Google Ads Adds Automatically Created Assets to Ad Level

Google Ads is introducing a significant change to Automatically Created Assets (ACA) by integrating them at the ad level and using generative AI to fill gaps in Responsive Search Ads (RSA). This update, highlighted by Anthony Higman, has raised concerns among advertisers who are advised to disable this feature to avoid potential issues. The help documentation is incomplete, and the rollout details remain unclear.

Key Points

  • New Integration: Automatically Created Assets will now be at the ad level, using generative AI to enhance RSAs.
  • Potential Issues: Advertisers are warned to disable this feature to prevent undesirable ad content.
  • Navigation Complexity: Accessing the setting requires navigating through the new interface:
    1. Go to Campaigns.
    2. Click the Settings tab.
    3. Select a campaign.
    4. Press Edit.
    5. Scroll down to "Change Automatically Created Assets."

GQnV7t5WIAAlZ26.png

How to Disable Automatically Created Assets

  1. In your Google Ads account, click the Campaigns icon.
  2. Open the Campaigns dropdown menu and select Campaigns.
  3. Click the Settings tab and choose the campaigns to edit.
  4. Click Edit, then select "Change automatically created assets settings" and turn it Off.

When disabled, these assets will be reported as “Removed” and will no longer serve.

Additional Information

  • Naming Confusion: Google has named these new assets the same as Automated Assets, though they function differently. The new campaign-level assets modify headlines and descriptions based on keywords, landing pages, and ads using generative AI.
  • Help Documentation: It's crucial to read all the questions at the bottom of the help page due to the naming confusion.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Announces Updates to Gambling and Games Advertising Policy

Google Announces Updates to Gambling and Games Advertising Policy

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

Featured
Google Ads Introduces Simplified Business Verification in Merchant Center Next

Google Ads Introduces Simplified Business Verification in Merchant Center Next

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
Google Ads Enhances Keyword Planner with Automated Organization Capability

Google Ads Enhances Keyword Planner with Automated Organization Capability

Google Ads Requires New Conversion Parameter for App Tracking by April 2025

Google Ads Requires New Conversion Parameter for App Tracking by April 2025

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Ads Introduces AI-Powered Video Shortening Feature for Demand Gen Campaigns

Google Ads Introduces AI-Powered Video Shortening Feature for Demand Gen Campaigns

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
Google Enhances Search Ads Quality with New Landing Page Navigation Update

Google Enhances Search Ads Quality with New Landing Page Navigation Update

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Launches Causmos a No-Code Tool for Automated Causal Impact Analysis

Google Launches Causmos a No-Code Tool for Automated Causal Impact Analysis

Christoph Scherf
Christoph Scherf

Official Source

Official Source

Christoph Scherf is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
TrafficGuard logo

TrafficGuard

Protecting ad spend from invalid traffic threats

Ad Management
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management
Otis AI logo

Otis AI

AI-driven marketing for growing businesses

Ad Management

Get Featured Here

Showcase your tool in this list.

Contact Us