The Data Manager API is now generally available, offering a streamlined and secure solution for data ingestion across Google’s advertising platforms. It simplifies how advertisers, agencies, and data partners send and manage first-party data, improving efficiency and measurement with Google AI. Marketers using AI tools report 60% greater revenue growth, and this API helps connect first-party data with Google Ads through a centralized, secure connection. It supports uploading audience lists and sending offline conversion events, enhancing bidding and measurement accuracy. The API builds on the existing codeless Data Manager solution, already used by tens of thousands of advertisers.
Simplification
The API allows users to send data once for use across multiple Google ads solutions, removing the need for managing multiple APIs. This scalable approach activates first-party data across various campaign types. At launch, key use cases include:
- Audiences: Populating audience lists for Google Ads and Display & Video 360 (DV360) using customer data and unique identifiers.
- Conversions: Sending off-site conversion events directly to Google Ads to improve accuracy and bidding performance through offline conversion imports and consented customer information.
Security and Privacy
The Data Manager API includes advanced privacy features like confidential matching, allowing users to encrypt data for audience and conversion events. This ensures secure processing of sensitive customer information such as email addresses and phone numbers within a trusted execution environment.
Future Expansion
The API will soon expand to support additional use cases across Google Ads, Google Analytics, Display & Video 360, Search Ads 360, and Campaign Manager 360. It is currently accessible to all developers, with documentation and support resources available.
