Michal Pecánek, a seasoned SaaS SEO consultant, shares his insights on creating effective SEO reports. He emphasizes the importance of SEO reports in reflecting business growth, search engine performance, backlink portfolio strength, and website health.
An SEO report should contain:
- Title Card: The front page of the report
- Executive summary: A summary of the most important points
- Performance summary: An overview of SEO performance
- Organic traffic: Chart of organic traffic performance
- SEO KPIs: Metrics tied to revenue growth, like conversions, organic traffic
- Keyword rankings: Changes in keyword rankings
- Links: Updates on the website’s link profile
- Content: Updates on the website’s content performance
- Technical SEO: Overview of the website's technical SEO health
- Next steps: Important SEO tasks to be completed next
The time taken to create an SEO report can vary from 30 minutes to several hours, depending on the project's complexity, your SEO and data analytics knowledge, and your responsibilities in the project.
Michal also provides a customizable SEO report template that covers all SEO areas for monthly reporting. The template can be adapted to suit different business types and service offerings. It includes sections for title card, executive summary, performance summary, organic traffic, SEO KPIs, keyword rankings, links, content, technical SEO, and next steps.
In conclusion, mastering the basics of SEO reporting is crucial to avoid miscommunication with clients. It's also important to tailor the report to the client's needs and to interpret the metrics in a succinct and coherent way.
