Ahrefs has launched a certification course featuring 62 lessons in 3 hours and 30 minutes, covering important reports and actionable SEO and marketing use cases. The course is open to all, but only logged-in users can take the final exam and receive a certificate valid for one year. The exam has a time limit, limited attempts, and a minimum passing score. Paid account users get a special certificate design.
Ahrefs introduces Reports (beta), a tool for creating custom SEO reports using widgets from Site Explorer and Rank Tracker. Users can add and customize widgets, such as headings, target URLs, and comparison dates. Reports can be used for monthly SEO summaries, competitor analysis, brand monitoring, and regional rankings. Currently, Reports are free for all paid plans and support up to 50 reports and 200 widgets per workspace.
Ahrefs’ $29 Starter plan is designed for SEO beginners seeking more than the basics of the free Ahrefs Webmaster Tools. It offers 100 credits monthly for accessing reports and data from core tools like SEO Dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and Ahrefs SEO Toolbar. Site Audit and Rank Tracker have their own limits and don't consume credits. It's ideal for light usage and easy to upgrade if needed.
Ahrefs introduces Patches in Site Audit, allowing users to fix website issues directly within the tool. Users can patch meta descriptions, titles, and internal links without developers. Patches can be saved, published, or unpublished, and their history tracked. Patches can be managed via a Patches report. To publish patches, an Enterprise plan is required, with deployment options via JavaScript snippet or Cloudflare workers.
The article provides a guide on optimizing SEO using AI. It covers how AI can assist in keyword research, content creation, optimization, technical SEO, and analysis. The author debunks myths about AI in SEO, clarifying that Google penalizes poor quality content, not AI content. AI can enhance efficiency and quality of content, but can't fully automate SEO. The article suggests using AI to improve content, not to produce spam content.
The 2024 Google search statistics reveal a web index of about 400 billion documents and approximately 3.5 billion daily searches. 'YouTube' is the most searched keyword. Google dominates the search engine market with a mobile market share of 95.32% and a desktop share of 81.95%. Mobile search accounts for 58.67% of all website traffic. The article also discusses Google image search, Google Discover, Google Ads, Google voice search, and Google's Search Generative Experience (SGE) statistics.