Si Quan Ong, a content marketer at Ahrefs, shares up-to-date statistics on Google search trends for 2024. The data covers various aspects, including top Google search statistics, Google's dominance, local and mobile search statistics, Google image search, Google Discover, Google Ads, voice search, and Google's Search Generative Experience (SGE).
- Google has a web index of about 400 billion documents, with an estimated 3.5 billion searches per day.
- 61.5% of desktop searches and 34.4% of mobile searches result in no clicks.
- 15% of all Google searches have never been searched before.
- The most searched keyword in the US and globally is “YouTube,” and youtube.com gets the most traffic from Google.
- Google is the most used search engine in the world, with a mobile market share of 95.32% and a desktop market share of 81.95%.
- Google.com generated 84.2 billion visits a month in 2023, and Google generated $307.4 billion in revenue in the same year.
- 58.67% of all website traffic worldwide comes from mobile phones, and 57% of local search queries are submitted using a mobile device or tablet.
- 18% of local searches on smartphones lead to a purchase within a day vs. 7% of non-local searches.
- People use Google Lens for 12 billion visual searches a month, and 50% of online shoppers say images helped them decide what to buy.
- More than 800 million people use Google Discover monthly to stay updated on their interests.
- For every $1 a business spends on Google Ads, they receive $8 in profit through Google Search and Ads.
- 58% of consumers ages 25-34 use voice search daily.
- AI-generated answers from SGE were available for 91% of entertainment queries but only 17% of healthcare queries.
- Google displays a Search Generative element for 86.8% of all search queries, and 70% of SEOs said that they were worried about the impact of SGE on organic search.
