Ahrefs has introduced a new feature called "Reports" (beta), which allows users to create customized reports using widgets from Ahrefs' Site Explorer and Rank Tracker data. Here's a detailed overview:
How Reports Work
- Creating Reports: Users can start by clicking on "Create report" or using the "Create" dropdown menu.
- Adding Widgets: Widgets can be added from existing projects, portfolios, and custom targets. Users can customize widgets by adjusting parameters like heading name, target URL, volume, location, time period, data granularity, and comparison date.
- Competitor Data: Widgets featuring competitor comparisons will fetch data from main competitors added during project setup. Competitors can be edited in widget settings.
Key Features of Ahrefs' New Reports:
Customizable Report Builder: Users can create personalized reports using widgets from Site Explorer and Rank Tracker data.
Flexible Widget Selection: The tool allows adding and arranging various widgets, including organic search performance, backlink profiles, and competitor analysis.
Data Visualization: Reports feature visual representations of SEO metrics, making it easier to understand and present complex data.
Multi-Project Integration: Users can incorporate widgets from different projects, portfolios, and custom targets within a single report.
Time Period Customization: Widgets can be adjusted to show data from specific time frames, enhancing the relevance of reports.
This new feature significantly enhances Ahrefs' reporting capabilities, allowing SEO professionals to create more comprehensive and tailored reports for various use cases, from monthly SEO updates to competitor analysis and brand monitoring.
As the feature is in its initial release, Ahrefs is actively seeking user feedback for further improvements and refinements.
