What’s in Search Ads 360’s Secret Sauce? - Part Two: Spreading the Sauce in SA360

Summary

This blog dives into optimizing bids in SA360 using Custom Floodlight Variables (CFVs) for high-value conversions. It covers enabling CFVs, creating custom conversion columns, and setting bid strategies focused on business goals like prioritizing Enterprise product inquiries. The approach aligns paid search with business KPIs, enhancing media investment outcomes.