Walmart Connect opens up to small and non-endemic advertisers

April 01, 2024 at 6:02:06 PM

Walmart Connect opens up to small and non-endemic advertisers

Summary

Walmart is expanding its ad division, Walmart Connect, to include small and non-traditional advertisers. Updates include the ability to place search ads using brand terms, measure in-store sales from online ads, and wider access to shoppable advertising with Roku and TikTok. The expansion follows a successful year for Walmart’s ad division, which saw a 28% revenue increase to $3.4 billion.

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