The RACE Framework: A practical digital marketing strategy framework

Summary

The RACE Framework by Smart Insights is a tool for digital marketers to plan, manage, and optimize their strategies. It includes the RACE Planning Framework, defining key marketing activities, and the RACE OSA improvement process, outlining steps to implement a growth plan. The framework is customer-centered, multi-channel, and data-driven, integrating all modern marketing activities. It's applicable to all sizes and types of businesses.