Special Ad Categories for ASC

Advantage+ Shopping Campaigns offer a streamlined way of creating a Sales campaign that utilizes machine learning to optimize for the best results. These campaigns come with presets that are locked in and cannot be changed. Advertisers provide custom audiences at the account level to define current customers and set a budget cap for how much of the budget is spent on these customers.

To use Advantage+ Shopping Campaigns for Special Ad Categories, which include Credit, Employment, Housing, or Social Issues and Politics, advertisers must select the appropriate category in the campaign settings. This ensures compliance with legal restrictions related to targeting. Meta has updated the system to allow any standard or custom event to be chosen for optimization, such as Leads or Complete Registration, making it more suitable for these categories.

Meta rolled out a change that allows advertisers to select any standard or custom event as their optimization event for Advantage+ Shopping Campaigns. This update makes it possible to use these campaigns for Special Ad Categories, broadening the scope beyond traditional e-commerce brands to include areas like credit, employment, housing, and politics.

If you're unsure whether your ad qualifies as a Special Ad Category, some ad accounts offer a "Categorize Your Ads" button during campaign creation. This feature guides you through a series of questions to help determine if your ad needs to be categorized under Special Ad Categories.