Server Side Data Collection Must Respect User Consent, Despite Misconceptions

Summary

Even with server-side data collection, it's not permissible to gather data that includes personal information without user consent. Misconceptions exist that meta conversion APIs can bypass cookie and consent limitations in browsers, but this is not the case. Setting up server-side tagging correctly still requires respecting user consent choices. A denied consent means no pixel firing in the browser and no data sent through the Conversion API.