GA4 Rolls Out 'Fresh Daily' BigQuery Export for 360 Clients
1 years ago
GA4 360 now supports 'Fresh daily' BigQuery export which enables companies to receive periodic batch updates of the full dataset, completed by a guaranteed time each day.
Tamás Geiger
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Trending ️🔥New UTM Parameter Now Available in Google Analytics Data API Beta
1 years ago
New UTM parameter, utm_marketing_tactic, is now available through Google Analytics Data API beta. Previously announced but only seen in Google Analytics 4 UI as utm_creative_format, it's now accessible in Data API as manual, first user, and session prefixed dimensions. This parameter represents the manual marketing tactic that led to a conversion event, such as remarketing or prospecting. It may soon be added to the reporting UI.
Server Side Data Collection Must Respect User Consent, Despite Misconceptions
1 years ago
Even with server-side data collection, it's not permissible to gather data that includes personal information without user consent. Misconceptions exist that meta conversion APIs can bypass cookie and consent limitations in browsers, but this is not the case. Setting up server-side tagging correctly still requires respecting user consent choices. A denied consent means no pixel firing in the browser and no data sent through the Conversion API.
AI marketing workflows made simple
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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.