New UTM Parameter Now Available in Google Analytics Data API Beta

Summary

New UTM parameter, utm_marketing_tactic, is now available through Google Analytics Data API beta. Previously announced but only seen in Google Analytics 4 UI as utm_creative_format, it's now accessible in Data API as manual, first user, and session prefixed dimensions. This parameter represents the manual marketing tactic that led to a conversion event, such as remarketing or prospecting. It may soon be added to the reporting UI.