In the evolving marketing landscape, creating high-quality, on-brand creative assets is increasingly challenging. To address this, Asset Studio is being enhanced with Google AI to streamline the creative workflow for active accounts. This platform will support the development, review, and sharing of high-performing creatives, allowing marketers to control the aesthetics of their ads and visualize them across channels with shareable previews, especially useful for the upcoming holiday season.
The upgrade includes the advanced image generation model, Imagen 4, which significantly improves image quality, capturing intricate textures and details in both photorealistic and abstract styles. Marketers can quickly create engaging visuals by transforming product shots into lifestyle photography using simple text prompts. For example, uploading an image of a product like the Academy Brand's Conrad Jacket can generate a scene with a model wearing it in a specified setting.
Additionally, bulk image transformations are possible, allowing users to refresh multiple photos simultaneously by changing backgrounds or adding objects. Maintaining brand consistency is facilitated by uploading on-brand images as style references, which guide the AI in generating new visuals.
The platform also enables the creation of dynamic video assets from images and text descriptions. For collaboration, Shareable Assets allow teams to review images, videos, or text by generating unique links. An upgraded Ad Preview feature provides diverse previews of ads across formats and channels, simplifying the review process and enhancing confidence in publishing campaigns.
