Google will implement mandatory brand guidelines for new Performance Max campaigns starting January 20, 2025. The update modifies how business names and logo assets are managed within campaigns.
Core Changes
New Performance Max campaigns created through the UI will require:
- Business name assets
- Logo assets
- Landscape logo assets
These assets will link at the campaign level through the CampaignAsset resource instead of the asset group level.
API Implementation
Current State
- Version 18 of the Google Ads API does not support brand guidelines-enabled PMax campaigns
- New campaigns must use AssetGroupAsset resource for brand assets
- Asset requirements remain the same across all PMax campaigns
Development Plans
Google will add API support for:
- Creating campaigns with brand guidelines
- Managing brand guidelines settings
- Campaign-level asset management
Advertisers can verify brand guidelines status by checking the Campaign.brand_guidelines_enabled field in their campaigns.
