Meta has rolled out two updates to Facebook Ads, enhancing options for ecommerce advertisers:
1. Catalog Support for Partnership Ads
- New Feature: Advertisers can now use catalogs in partnership ads
- Ad Format: Advantage+ catalog ad using the 'Collection' format
- Components:
- Cover image or video
- Product images from a specific product set in the catalog
- How to Access:
- Create a new 'Sales' campaign
- Select 'Collection' ad format at the ad level
- Enable 'Partnership ad' toggle and set identities
- Create a new 'Instant Experience' and select 'Storefront'
2. Enhanced Control Over Catalog Items Display
- Update: Improved control over which catalog items appear below Facebook ads
- New Option: 'Catalog items' in the ad 'Extensions' overview
- Features:
- Control which items to show
- Option to disable catalog items display below the ad
- Best Practice: Review catalog items and set up specific product sets for full control
These updates aim to provide ecommerce advertisers with more flexibility in partnership ads and better control over product displays, potentially improving ad relevance and performance.
