Meta has introduced a new Testimonial feature for Instagram Partnership ads, enabling brands to showcase authentic customer experiences directly within their advertisements.
The new testimonial option is now available in Meta Ads Manager when creating Partnership ads. Advertisers can locate the feature by scrolling below the 'Ad setup' section, where they'll find a dedicated Testimonial field.
Testimonial Guidelines
Meta has established specific guidelines for optimal testimonial implementation:
- Maximum recommended length of 125 characters
- Priority placement of key messaging at the beginning
- Testimonials display under the CTA button on Instagram Reels ads
- Content appears from the partner's identity
The introduction of testimonials in Partnership ads represents a strategic enhancement for brand credibility. By featuring authentic partner experiences, advertisers can strengthen trust signals within their Instagram ads, potentially improving campaign effectiveness.
