Meta has announced a significant update to its inventory filter settings for in-content advertisements, set to take effect on February 24, 2025. The default setting will shift from 'Moderate' to 'Expanded' inventory, potentially impacting ad placements across their platforms.
The update affects in-content advertisements across multiple Meta platforms:
- Facebook in-stream video ads
- Facebook Reels ads
- Meta Audience Network
The shift from 'Moderate' to 'Expanded' inventory represents a notable change in content placement possibilities:
Current 'Moderate' Setting
Under the current default setting, ads are restricted from appearing alongside highly sensitive content.
New 'Expanded' Setting
The new default will allow ads to appear in any content that complies with Meta's content monetization policies, including material related to:
- Tragedy or conflict
- Debated social issues
- Objectionable activity
- Strong language
Meta has confirmed that existing custom inventory filter settings at both account and ad set levels will remain unchanged. This update only affects the default setting for new ad sets.
The expanded inventory setting may lead to increased ad reach, but advertisers should carefully review content categories to ensure alignment with their brand safety requirements.
