Meta ads now supports up to 78 creative elements in a single Flexible ad. You can create up to 3 ad creative Groups within one Flexible ad. Each ad group can include:
- 10 images/videos
- 5 primary text variations
- 5 headlines
- 5 descriptions
- 1 URL
Key Features
- Multiple URLs: Each ad group can have a different website URL, allowing one ad to link to up to 3 different landing pages.
- Creative Elements: Leveraging all 3 ad groups, a single Flexible ad can contain up to 78 creative elements.
- Tailored Ads: Meta suggests grouping creative elements into common themes to show tailored ads to users based on their likelihood to engage.
Current Availability
This feature is currently available for Advantage+ shopping campaigns using the Flexible ad format, which aims to maximize ad variety and improve performance. It remains to be seen if this feature will be extended to other campaign objectives.
