Meta is replacing the 'Dynamic creative' ad format with a new 'Flexible' ad format. This new format allows Meta to choose the ad format based on its placement and the audience, aiming for improved performance. The process remains similar: advertisers provide creative elements, and Meta generates tailored combinations for the audience.
Creative Elements for 'Flexible' Ad Format
- Up to 10 images and/or videos
- Up to 5 variations of 'Primary text'
- Up to 5 variations of 'Headlines'
- Up to 5 variations of 'Descriptions'
This update will automatically enable the flexible ad format for those currently using dynamic creatives.
