Starting September 1st, 2025, the Dynamic Media field (media_type_automation) for Advantage+ Catalog ads (Single Image, Carousel, and Collection formats) will default to OPT_IN. This aligns with Ads Manager, where the Dynamic Media toggle is “On” by default, enhancing creative liquidity and optimizing the use of Catalog Product Video (CPV) assets for improved ad performance.
Expected Behavior
- Before: Dynamic Media is disabled by default for Advantage+ Catalog ads via the API.
- After: Dynamic Media will be enabled by default unless explicitly opted out.
Implementation Timeline
Developers need to review and update their API integrations before September 1st, 2025, if they wish to opt out of Dynamic Media. The rollout will begin on September 1st, 2025, with full enforcement by October 20th, 2025.
Preparation Guidance
Partners and advertisers should ensure that videos are added to product catalogs only when ready for immediate ad use. They can continue to use preferred_video_tags and add tags to videos in their product catalogs. For more details on preferred_video_tags, refer to the Dynamic Media FAQ page.
Impacted Endpoints
act_<AD_ACCOUNT_ID>/adcreativesact_<AD_ACCOUNT_ID>/ads
For further information, developers can consult the Marketing API Developer Documentation and the help article on Dynamic Media in the Meta Business Help Center.
