Google Marketing Solutions has introduced Mad PMax, a new open-source solution designed to automate asset creation for Performance Max campaigns in Google Ads. This tool, deployable on Google Cloud through Terraform, streamlines the process of managing and scaling Performance Max campaigns.
Key features of Mad pMax include:
- Automated asset creation and management
- Integration with Google Sheets for easy data input and organization
- Ability to refresh and upload campaigns, asset groups, and assets
- Support for multiple customer accounts
The setup process involves creating a Google Cloud Project, enabling necessary APIs, generating OAuth credentials, and deploying the solution using Terraform. While the initial setup may take 2-4 hours, it promises to save significant time in the long run for advertisers managing large-scale Performance Max campaigns.
Mad pMax is particularly useful for agencies and advertisers dealing with multiple accounts or large volumes of assets. By automating the creation and management of Performance Max assets, it allows marketers to focus more on strategy and less on manual asset uploads.
To get started, check out the tool on Github.
