The Google Ads search terms report is a crucial tool for optimizing your Google Ads strategy. It provides insights into the exact phrases that trigger your ads, helping you refine your keyword strategy, enhance targeting, and boost ROI.
What Is The Google Ads Search Terms Report?
The search terms report shows how your ads perform when triggered by actual searches on the Google Search Network. It displays specific terms and phrases that triggered your ad, helping you determine if you’re bidding on the right keywords or using the correct match types. This allows you to add irrelevant terms to your negative keyword list, ensuring your budget is spent effectively.
How To Create A Search Terms Report
Creating a search terms report is straightforward and can be automated:
- Log into your Google Ads account.
- Navigate to “Campaigns” >> “Insights & reports” >> “Search terms”.
3 Ways To Use Search Terms Report Data
1. Refine Existing Keyword Lists
- Identify searches leading to conversions and add them as keywords.
- Add irrelevant searches to a negative keyword list.
- Address high-impression, low-click searches by adjusting bid strategies.
- Avoid cross-pollution of keywords by updating match types and adding negative keywords.
2. Understand How Your Audience Is Actually Searching
- Identify mismatches between how you describe your product and how customers search for it.
- Discover lesser-known search terms that lead to conversions.
- Create new campaigns based on different search themes for better-aligned bidding strategies.
3. Optimize Ad Copy and Landing Pages
- Use customer language from the search terms report to tailor ad copy.
- Ensure landing page content aligns with searcher intent to improve user experience and conversion rates.
How Using The Search Terms Report Can Help ROI
Refining Keywords
- Negate irrelevant search terms to eliminate wasted spending.
- Redirect saved budget to high-ROI campaigns.
- Enhance bid strategies for better control and ROI.
Understanding Audience Intent
- Update ad copy and landing pages to match customer language.
- Improve ad relevance and Ad Rank, leading to higher Quality Scores and lower CPCs.
- Increase click-through rates and conversion likelihood.
Updating Ad Copy And Landing Pages
- Enhanced relevance between ad copy and landing pages boosts conversion rates and ROI.
Use This Report To Make Data-Driven Decisions
Regularly reviewing the search terms report helps refine your marketing budget and make Google Ads campaigns more effective. This leads to more efficient ad spending, higher conversions, and ultimately higher ROI.
