How to Find and Set Up Instagram Profile Reels in Ads Manager

The Instagram Profile Reels placement is a new location where your ad can be shown. It is found under the Stories and Reels section when manually editing placements. This placement allows ads to appear between Reels when users scroll through the Reels feed on an Instagram profile.

To ensure your ad fits in with other Reels on Instagram Profile Reels, your ad needs to be a video with the recommended 9:16 aspect ratio. Maintaining this format will help your ad blend seamlessly with other Reels content. You can view how it will appear in this placement by using the Advanced Preview feature.

If the Instagram Profile Reels placement is not selected when using Advantage+ Placements (formerly known as Automatic Placements), you will need to manually select it while using manual placements. Advantage+ Placements automatically optimize which placements are used to get the most results for your budget, but sometimes manual selection is necessary.

The addition of Instagram Profile Reels placement is beneficial because it provides more ad inventory, which can help keep costs down. Although you may not see a huge difference immediately, having more placements available is generally a good thing for optimizing ad performance and budget efficiency.