Google has updated its **Demand Gen **campaigns to enable bulk placement exclusions across all accounts, resolving a previous issue where this feature caused errors. This enhancement allows advertisers to efficiently exclude low-performing or brand-unsafe YouTube channel placements, improving campaign optimization. The functionality now works as intended, allowing advertisers to manage placements similarly to how negative keywords are used in search campaigns.

Key Points

• Bulk Placement Exclusions: Advertisers can now exclude placements in bulk, a feature that previously caused errors.
• Campaign Optimization: This update helps in excluding:
  • Non-brand-safe YouTube channels
  • Channels that don't resonate with the target audience
  • Channels that don't generate conversions

Practical Optimization Example

1. Filter Low-Performing Placements: Identify placements with no conversions and high costs or suspiciously high CTRs.
2. Exclude Them: Apply exclusions at the campaign or ad group level.
3. Completion: The process is straightforward and efficient.

The update resolves a significant issue for those running Demand Gen campaigns, making the process of excluding ineffective placements much simpler and more reliable.