Google Updates Demand Gen Campaigns for Bulk Placement Exclusions Across All Accounts

August 19, 2024 at 7:04:41 AM

Google Updates Demand Gen Campaigns for Bulk Placement Exclusions Across All Accounts

Google has updated its **Demand Gen **campaigns to enable bulk placement exclusions across all accounts, resolving a previous issue where this feature caused errors. This enhancement allows advertisers to efficiently exclude low-performing or brand-unsafe YouTube channel placements, improving campaign optimization. The functionality now works as intended, allowing advertisers to manage placements similarly to how negative keywords are used in search campaigns.

Key Points

  • Bulk Placement Exclusions: Advertisers can now exclude placements in bulk, a feature that previously caused errors.
  • Campaign Optimization: This update helps in excluding:
    • Non-brand-safe YouTube channels
    • Channels that don't resonate with the target audience
    • Channels that don't generate conversions

Practical Optimization Example

  1. Filter Low-Performing Placements: Identify placements with no conversions and high costs or suspiciously high CTRs.
  2. Exclude Them: Apply exclusions at the campaign or ad group level.
  3. Completion: The process is straightforward and efficient.

The update resolves a significant issue for those running Demand Gen campaigns, making the process of excluding ineffective placements much simpler and more reliable.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources 👇

Thomas Eccel
Thomas Eccel

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Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

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