Google Ads has introduced an important update to Performance Max (PMax) channel reporting, enhancing transparency for advertisers. The update makes Search Partner traffic visible in both Channel Performance and Channel Distribution metrics. This change allows advertisers to see:
- How much budget is allocated to Search Partners
- How PMax distributes budget between Google Search and its partners
- Reasons behind CPC spikes or unusual search behavior
Previously, Search Partner data was a blind spot in PMax reporting. While this update does not provide control over Search Partner traffic, it significantly improves clarity, offering a valuable impact for analysts monitoring campaign performance.
