Google Ads has announced plans to discontinue the creation of new Call-Only Ads, pushing advertisers toward Responsive Search Ads (RSA) format. While no specific timeline has been provided, the platform is now actively encouraging advertisers to upgrade their existing Call-Only Ads.
Key Changes
Immediate Impact
- Existing Call-Only Ads will continue to run
- New requirements include adding landing pages and business names
- Current ads won't be automatically migrated to the new format
Required Updates for Existing Ads
- Business Name Addition Required
- Can be added at account or campaign level
- Must be uploaded through Assets section
- Landing Page Requirement
- All call ads will need a final URL
- Existing ads must be manually updated
Migration Process
Business Name Setup
- Navigate to Campaigns > Assets
- Click "+ Business name"
- Choose account or campaign level implementation
- Enter and apply business name
Adding URLs to Existing Ads
- Access Campaigns > Ads
- Select target ad for editing
- Update with final URL
- Apply changes
Benefits of RSA Migration
- Enhanced flexibility in ad combinations
- Expanded reach through dual call and online interaction capabilities
- Greater control over ad assets and presentation
- Improved campaign optimization potential
Advertisers currently using Call-Only Ads should plan their migration strategy soon, as new Call-Only Ad creation will be disabled at an unspecified future date.
